While typical Masters graduates tend to work for big businesses, creative arts graduates favour smaller and specialist organisations
Creative arts accounted for 4,730, or 7% of Masters graduates in 2016. This was the smallest graduate cohort, but had numbers comparable with other subject groups. Just over a third (34%) studied part time compared with two thirds (66%) who studied full time.
Outcomes
Creative arts Masters graduates who studied full time were less likely than typical full-time Masters graduates to enter further study. Instead, they were more likely to be in some form of employment.
Part-time work was a popular option for creative arts graduates. Regardless of mode of qualification, the expected proportion of Masters graduates in part-time employment is usually around 12 to 13%. However, in the case of creative arts Masters graduates it was around 32 to 33%.
This could partially be explained by the propensity of creative arts graduates to have portfolio careers, i.e. work in multiple part-time or freelance jobs that holistically provide full-time employment. However, the data shows that 72% of these graduates only had one part-time job. This may be an indication that some creative arts Masters graduates were struggling to find full-time employment.
Supporting this, the full-time employment rate for graduates who studied part time was very low and was unusually similar to that of their full-time counterparts. As a whole, graduates who studied part time were often undertaking continuing professional development (CPD) courses and were consequently more likely to be in full-time employment.
The unemployment rate for creative arts Master graduates who studied full time was more in line with the average. However, this means that creative arts as a subject continues the trend of higher unemployment rates for Masters graduates who studied full time, compared with their undergraduate counterparts.
Outcomes,Creative Arts FT,Creative Arts PT Full time work,46.64598832,48.76666228 Part time work,33.62250709,30.46306567 Working and studying,2.85942763,2.427193593 Further study,5.137276759,4.183195774 Unemployed,6.282501757,4.188836038 Other,5.452298447,9.971046645
Industries
Creative arts Masters graduates typically found work in the following industries:
- education
- arts, sports and leisure
- retail
- construction, engineering and research and development (R&D)
- media and publishing.
Construction, engineering and R&D may come as a surprise. This industry employed 8.5 % of the creative arts Maters graduates who studied full time, and 6.7% of graduates who studied part time, primarily as:
- designers
- photographers
- audiovisual and broadcasting equipment operators.
Industries,Creative Arts FT,Creative Arts PT Manufacturing,2.753318207,4.082481372 Construction · engineering · research and development,8.483911546,6.6967019 Retail,9.99870681,5.956217871 Logistics,0.352688071,0.750880841 Hospitality and tourism,3.76200609,2.021602264 Media and publishing,6.926205899,5.409807659 IT and telecoms,2.203124816,0.924161035 Legal and accountancy,0.411469416,0.789002484 Management consultancy,0.822938832,1.232599781 Other business and finance,3.279999059,3.426327037 Marketing and PR,1.557705647,1.617281811 Education,20.27662501,31.55663374 Health,1.724056853,2.810604748 Social care,2.781533253,3.234563623 Local and central govt,1.351970939,3.407843817 Arts · sports and leisure,31.28578314,24.18875989 Other industries,2.027956408,1.894530122
Employment
The majority of creative arts graduates were employed in arts and media roles, usually as artists, musicians, actors or authors, with a significant proportion becoming teaching and education professionals.
Considering the two most popular occupations, a split is apparent between graduates who studied full and part time. Graduates who studied part time were evenly spread out between the remaining options, while those who studied full time entered retail and service roles.
Types of work,Creative Arts FT,Creative Arts PT Managers,3.165774653,5.830887009 Health,1.923951446,2.129741553 Education ,11.55303693,21.28014736 Social and welfare,1.262811768,3.453634951 Science,0.291507795,0.172681748 Engineering,0.796982311,0.727565763 IT,1.894800667,2.340413285 Business and finance,3.000198225,4.221493122 Marketing and sales,5.444199578,4.123640131 Arts and media,44.07889367,36.97922063 Other professionals,4.028637726,4.477062108 Health and education occupations,2.419514698,1.61169631 Clerical and secretarial,6.227189515,5.468255339 Retail and service ,8.053194342,3.327001669 Other occupations,5.859306678,3.741437863 Unknown occupations,0,0.115121165
When it comes to the size of employer, creative arts Masters graduates seemed to prefer small businesses. This is in contrast to typical Masters graduates, who tended to work for very large business with more than a thousand employees.
This could be because many creative arts graduates joined small and specialist arts, literary, media and design-based companies. Creative arts graduates were also more likely to be self-employed. Those who worked for companies with more than a thousand employees were primarily teachers and education professionals in higher education (HE).
Location
There is a correlation between where creative arts Masters graduates found work and where they studied. This is in line with the trend that Masters graduates aren't as mobile as many might expect, although closer inspection of the data shows that creative arts graduates were slightly less mobile than typical Masters graduates.
Unsurprisingly the North West, Scotland and the South were popular locations for both study and work. These locations represent areas that generally have the highest demand for graduates. Both the Bazalgette1 and the Nesta creative nation2 reports highlighted that these were also the areas with the largest creative clusters in the UK.
These reports suggest that many of these clusters centre on cities. The DLHE survey also supports this, with the five most popular destinations being:
- London
- Glasgow
- Surrey
- Bristol
- Birmingham.
These five cities cumulatively account for 62% of creative arts Masters graduate employment in 2016. Even within London, the primary employment locations were focused on the major inner boroughs. Creative arts graduates who wish to be successful in the jobs market need to be prepared to work in cities.
Industries,Creative Arts FT,Creative Arts PT Manufacturing,2.753318207,4.082481372 Construction · engineering · research and development,8.483911546,6.6967019 Retail,9.99870681,5.956217871 Logistics,0.352688071,0.750880841 Hospitality and tourism,3.76200609,2.021602264 Media and publishing,6.926205899,5.409807659 IT and telecoms,2.203124816,0.924161035 Legal and accountancy,0.411469416,0.789002484 Management consultancy,0.822938832,1.232599781 Other business and finance,3.279999059,3.426327037 Marketing and PR,1.557705647,1.617281811 Education,20.27662501,31.55663374 Health,1.724056853,2.810604748 Social care,2.781533253,3.234563623 Local and central govt,1.351970939,3.407843817 Arts · sports and leisure,31.28578314,24.18875989 Other industries,2.027956408,1.894530122
Also in this series
- Overview
- Biosciences
- Business studies
- Engineering and building
- Humanities
- MBAs
- Medical
- Physical science, maths and IT
- Social sciences
Notes
- Independent Review of the Creative Industries, Sir Peter Bazalgette, 2017.
- How the creative industries are powering the UK's nations and regions, Creative Nation, 2018.
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